Just another statistic? Not to us.

Thursday, January 28, 2016

We are suckers for great stats here at Website Performance Testing.  It never ceases to amaze us just how fast we are evolving as a population, for example did you know that worldwide, around 265 people are born every minute and 115 people die. That's a net increase in population of 150 people every minute!

If we go on to think about just how many of our ever increasing population will then go on to create online profiles for themselves, through the changing faces of modern social media, in can really begin to plant the seed of some truly mega statistics in ones mind.

In 2010, the global personal computer shipments were 350.9 million units alone!  So when to drill down for the bigger picture of the number of online social media users there are worldwide, we were thrilled to come across the data that has been recently compiled by the  MBA website.

Here are the highlights:

Facebook:
• Facebook has 845 million active users.
• The average Facebook user has 130 friends.
• The average Facebook visit lasts 23 minutes.
• 46% of Facebook users are over the age of 45.
• 57% of Facebook users are female (43% male).
• 57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).
• 47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).

Twitter:
• Twitter has 127 million active users.
• 13% of Internet users also use Twitter.
• 33% of Twitter users are over the age of 45.
• 54% of Twitter users use Twitter on their mobile devices.
• 36% of Twitter users tweet at least once a day.
• The average visit on Twitter lasts for 14 minutes.
• 59% of Twitter users are female (41% male).

Google+:
• Google+ has had 90 million unique visitors.
• Google+ users are 71% male.
• The most common occupation of a Google+ user is an engineer.
• 44% of Google+ users are “single”.

Pinterest:
• Pinterest has had 21 million unique visits.
• The top two locations for Pinterest users are Mississippi, Alabama, Kentucky and Tennessee.
• The top interests of Pinterest users are crafts, hobbies, interior design and fashion.
• 82% of Pinterest users are female (18% male).
• The average Pinterest visit lasts 17 minutes.

LinkedIn:
• LinkedIn has 150 million registered users.
• 75% of LinkedIn users use it for business purposes.
• There are 2 million companies on LinkedIn.
• 50% of LinkedIn users have a bachelors or graduate degree.

So, as Site Pro News recently reported, Facebook users are the biggest time wasters. So it certainly puts a new perspective on the value of Facebook advertising!

Here at Website Performance Testing, we can show you how well you are profiling online through our fast and effective testing.  The team at 100% tested specialise in helping business owners and marketeers ensure that they get the right results from their websites and online profiles. 

To us, you're not just another statistic, so get in touch to find out just how it is that we can help you too.